Green IT

The state of Schleswig-Holstein is keeping pace with the Green IT movement. We created this campaign not only for the people of the state, but also with them. It went through several iterations and ultimately launched in a slightly less colourful form, but hey, we can’t win them all. And remember: don’t forget to turn off your computer.

This campaign is currently live, it looks different but it’s still up and about. The idea of using a symbol to represent the campaign went through many iterations but stayed because it brings the campaign together and is fun to use.